Latest updates and changes

Public pricing, rented numbers, five voice engines and budgets you set

• Pricing v2 – flat plans per workspace: Starter ₹3,499 for five users, Growth ₹9,499 for fifteen, Pro ₹18,999 unlimited and Enterprise on custom pricing, each with a seven-day free trial by invite. Cloud telephony and the WhatsApp Business API are included on every paid plan. Yearly billing takes about 15% off. Existing autopays are held at their current price: yearly to the end of the paid year, monthly for sixty days. One-time launch packages: Assisted Launch ₹9,999 and Complete Handover ₹24,999.
• Rented numbers – no carrier account of your own? Rent an Indian number or a US toll-free number Graciax owns for ₹750 a month from your credits. Calls on it carry a small per-minute carrier charge, shown before you rent; numbers you bring carry none. Rental terms are accepted once, by typing your name.
• Five voice engines, named for what they do – Standard, Natural, Vivid, Swift and Premium, with a new Swift engine that is best at knowing when the caller has finished and a Natural engine that answers in about a second. Every one of 76 languages can be picked, and a test pane says what a minute costs before you press the button.
• Economy, Standard and Premium modes – each agent picks its model at run time from a ladder your plan allows. Monthly budgets per agent and per workspace warn every admin at 80% and stop at 100%, and a run estimated above your approval line waits for an admin.
• Bookings and meetings – a booking made on WhatsApp or by a scheduling connector appears on the Bookings page, lands on the rep’s own Google Calendar with a Meet link, on Microsoft 365 with Teams, or on Calendly, and the invite goes out from their account. Microsoft Bookings and a booking-page link work as the scheduler for voice agents.
• Inbox → Templates – see what is approved on every WhatsApp number, preview it, and draft, request and track the templates you need. Transcripts and WhatsApp chats can be read in English at one press.
• Conduct rules – every script, brief and template is read before it is saved. OTP harvesting, impersonating a bank or the police, guaranteed returns, threats, betting and denying being an AI are refused, and repeated attempts suspend the workspace’s AI. Every lead is treated as an enquiry from the moment it exists, do-not-call and revocation still stop every dial, and on Indian numbers the AI disclosure line can be switched off per agent while the agent still admits what it is the moment anyone asks.
• Shopify on the phone – once the store is connected, a voice agent answers “where is my order” and “is it in stock” live on the call, and reads nothing out until the name on the order matches.
• Integrations that check their keys – 29 connectors verify credentials against the vendor when you save, every payment gateway proves its signature and settles only on a capture, and Twilio joins the voice carriers with inbound numbers.
• Talk to Studio from a phone – the mic is in the store apps and on small screens. iOS 1.3 and Android 1.3 are on the stores, with a drag-to-close quick view for leads and tickets.

One CRM for everything: WhatsApp, SMS, iOS, and an agent for every job

• WhatsApp shared inbox – one business number for the whole team, on any of fifteen providers: WATI, Interakt, AiSensy, Gupshup, Zoko, Gallabox, Infobip, Kaleyra, Sinch, Exotel, Twilio, Route Mobile, ValueFirst, Pinnacle and Twixor. Mine, Unassigned, AI and Team queues, template picker for the 24-hour window, attachments, and a live lock so two people never answer the same customer.
• WhatsApp receptionist agent – answers new conversations within seconds from the lead record, qualifies, books and writes notes. The moment a person replies, the agent steps back on that thread. Hand back to AI when you are done.
• SMS – forty gateways on one outbox, an SMS button on every lead, delivery state on the timeline, and Studio or agents can text with your approval.
• iOS app on the App Store – Graciax CRM 1.2 for iPhone, alongside the Android app on Google Play. Push alerts, pull to refresh, and the same CRM in your pocket.
• Integrations marketplace – around two hundred connectors on one engine, searchable by vendor, job or category, with real vendor logos. Every card checked against the vendor’s own documentation; connectors not yet built are marked coming soon.
• Agent templates – hire a finished agent in one tap: WhatsApp Manager, Email Manager, Pipeline Watcher, Triage Desk, Reporting Analyst, Data Steward, Revenue Collector, Ad Campaign Manager and Travel Desk.
• Ad campaigns – Google Ads with one-login lead form sync and campaign management, ChatGPT Ads on the OpenAI Ads API, and Meta Campaigns, all on one dashboard. A Campaign Manager agent checks funds and performance twice a day; every change waits for approval.
• Grok – xAI models in Studio chat, Grok Imagine for creatives, and 28 Grok voices for voice agents.
• Voice in more Indian languages – Malayalam, Hindi with Urdu script, Marathi, Tamil, Telugu, Bengali, Gujarati, Punjabi, Kannada and Hinglish, with the caller’s first reply picking the language. Tata Smartflo joins Exotel as an Indian carrier. Up to ten voice agents per workspace, and an inbound-only mode that answers your number and never dials.
• Video in Studio – Veo renders brand videos of up to 148 seconds in the background, from your own references, priced from the wallet before it starts.
• Reports behind a link – agents and Studio write branded reports with charts, opened by a shareable link and printable as PDF. Documents open beside the chat, not over it.
• Agencies and franchises – resellers get a Network tab beside their own CRM: workspaces under a seat allotment, white-labelled, billed per seat. Franchises also see every branch’s pipeline and distribute leads down.
• Night by default – the CRM wears the website’s dark design, with every screen asking before it acts.

Modules, packs and a Studio for the whole team

• Module marketplace – switch on what you need: Quotations, Targets and incentives, drip Campaigns, Documents vault, Field visits, Project management and Cloud telephony.
• Vertical packs – Travel, Real Estate, Recruitment and staffing, Building and contracting (India and UAE), Ecommerce and D2C with a COD confirmation queue and RTO risk scoring, and Fitness and Salon.
• AI Studio for managers and users – the same assistant inside each person’s own data scope, with the admin deciding what it may send and whose credits it spends.
• Studio memory and uploads – tell Studio to remember a rule and every chat and agent reads it. Upload a PDF, Word file, photo or CSV, or link a Google Doc, Sheet, Drive or Dropbox file; hidden instructions are stripped before anything is saved.
• Agents that act – nudge team members with a phone push, write and save reports, export leads to CSV, email from your own provider, and draft invoices that wait for approval.
• Voice agents – a second engine on OpenAI voice, knowledge from up to three documents on the agent, mid-call CRM actions (notes, status moves, handing hot leads to a rep), and Plivo one-button SIP setup.
• GST invoices – every successful charge issues a numbered invoice, emailed as PDF to every admin.
• Gemini Flash-Lite – the cheapest model for quick lookups and summaries, now the default for Studio chat.

The AI layer arrives

• Voice Agents – a new lead is rung about ninety seconds after it arrives, on a number you own, with consent, do-not-call and calling-hours rules built in.
• AI Studio and AI Agents – a chat with the CRM connected, and agents you hire from a sentence: Watcher, Triage, Deep worker and Messenger, each with one model, a daily cap and an approval queue.
• Call intelligence – every call transcribed and summarised with intent, objections and next step, searchable across the workspace.
• MCP server – Claude.ai, Cursor and Claude Code connect to CRM and HRMS data with role-scoped, audit-logged keys.
• Travel module – briefs, proposals with seasonal net rates, suppliers, trips and vouchers, with Travel AI drafting the proposal.
• White-label agencies – the first version of agency branding on customer workspaces.

🚀 Major update: CRM modules + HRMS launch

• New CRM modules – tasks, smart filters, pipeline upgrades, and faster lead workflows.
• Improved lead automation – auto-assign rules, reminders, and status-based notifications.
• New product: HRMS – launch of attendance, leave management, and approvals.
• Payroll & payslips – payroll calculation with downloadable payslip generation.
• Mobile-ready experience – optimized UI for teams on the move.

🎉 First public release

• Admin & Employee login with role-based dashboards.
• Leads management – capture, assign, and track every lead in real time.
• Contact options – click-to-call, email, and WhatsApp shortcuts baked in.
• Basic analytics – pipeline overview, conversion %, and top reps.