The CRM where AI
works the pipeline.
One CRM for everything a sales team does, with an agent for every job. A voice agent rings new leads in about ninety seconds, a receptionist answers your WhatsApp, and agents you hire from a chat score, assign, follow up and chase payments. Every call and chat lands on the lead. Your team keeps the closing. Seven-day trial by invite. Five users on Starter, unlimited on Pro.
Call our AI agent · +91 73146 24790Ring it now and hear a Graciax voice agent answer, in English or Hindi. Text our AI on WhatsApp · +91 95550 80659Message it now and watch a Graciax WhatsApp agent reply.Every job in sales has an agent for it.
All inside one CRM.
WhatsApp chats, phone calls, follow-ups, payments, reports, ads and support. Graciax ships a roster of ready-made agents you hire from a sentence, and they work the same leads, calls and tickets your team does. No second tool, no export, no copy-paste.
Always onWhatsApp Receptionist
Answers every chat on your business number within seconds, from the lead record. Qualifies, books, writes notes, and steps back the moment a person replies.
On arrivalVoice Caller
Rings a new lead in about ninety seconds in their language, qualifies, then transfers to a rep or books a callback. Answers inbound too.
On arrivalTriage Desk
Reads everything that arrives. Tags by project and budget band, prioritises, and assigns round-robin by your rules.
Twice dailyFollow-up Messenger
Drafts WhatsApp, email and SMS follow-ups inside approved templates. Day-3 nudges, missed-visit rebooking, cold-lead revival.
Every 30 minPipeline Watcher
Flags hot leads nobody has called, SLA misses and stale deals, and raises a task for the right person.
NightlyRevenue Collector
Chases pending payments with polite reminders on WhatsApp or email, and drafts the invoice for you to approve.
NightlyReporting Analyst
Writes the morning report with charts, saved behind a shareable link, and nudges the people whose numbers moved.
NightlyData Steward
Audits open leads for missing budget, location or consent and fixes what the notes already say.
Twice dailyAd Campaign Manager
Checks ad funds and performance across Meta, Google and ChatGPT Ads, judged on real CRM leads. Every change waits for approval.
On arrivalSupport Triage
Reads new tickets and WhatsApp complaints, sets priority, assigns, and drafts the first reply.
HourlyStore Assistant
Pulls abandoned Shopify carts into leads, checks order history before a call, and offers an approved discount code. Calls only with consent.
On requestTravel Desk
On Travel workspaces: drafts proposals from the brief, applies seasonal net rates and sources photos. Never sends without approval.
Everything a sales team touches,
in one place
Capture, qualify, call, quote, close, support. Ten modules your team uses every day, with AI sitting inside the ones that used to wait on a person.
Leads AI
Every source lands deduped with its origin. Agents score, tag and round-robin assign. A voice agent calls before a rep has opened the email.
Pipelines AI
Drag deals through stages. Filter by owner, source, value or activity. Watcher agents flag stale deals and SLA misses before they cost you.
Calls AI
A click-to-call dialer, IVR routing and calls from a rep’s own SIM, recorded on the lead. Every call, human or AI, gets a transcript, a summary and a next step, readable in English whatever language it was in.
Tickets AI
Support after the sale, linked to the customer. Triage agents categorise and route; SLA watchers chase anything about to breach.
GST invoices
Raise a GST invoice from a won deal without retyping. Invoice data is reachable to AI Studio and MCP through the CRM’s invoices tools.
Quotations
Build quotes from templates, send them from the lead and track the yes. Travel teams get AI-drafted proposals in the same flow.
Tasks & calendar AI
Follow-ups, site visits and callbacks on one calendar. A callback booked by a voice agent becomes a task on the right rep automatically.
Bookings page AI
A public page where customers pick a real free slot. Voice and WhatsApp agents book into the same slots, and the meeting lands on the rep’s own Google Calendar with a Meet link, on Microsoft 365 with Teams, or on Calendly.
Lead forms
Build forms for your website, landing pages and WhatsApp campaigns. Submissions land as leads with the source and the answers attached.
Teams
Roles, teams and locations decide who sees what. Managers see their team, users see their own records, admins see the workspace. 2FA included.
Analytics AI
Funnels, source performance, team scorecards and response times. Ask AI Studio the question instead of building the report.
Tags, locations & templates
Tag rules drive assignment pools. Locations scope teams. Message and quote templates keep every rep on the approved wording.
Captured, scored, owned and called AI inside
Leads arrive from website forms, Meta Lead Ads, WhatsApp, 99acres, Housing.com, Magicbricks, JustDial, Google Sheets and email. They land deduped with the source. Then the agents take over.
- Triage agent scores and tags on arrival AI
- Round-robin pools with tag rules and fallback owners
- Voice agent calls within about ninety seconds AI
- Full timeline: field changes, calls, tasks, agent actions
+91 98XXX 12345 · Housing.comHot · 84
+91 90XXX 88421 · Meta AdsWarm · 62
+91 98XXX 99012 · 99acresNew · 41
Every call written down AI inside
Route inbound calls with IVR. Track calls made from a rep’s own SIM. Record everything on the lead. Then let the model do the paperwork: transcript, summary, intent, objections and the next step, for human and AI calls alike. A call in Hindi, Kannada or Tamil reads in English at one press.
- IVR and SIM call tracking, recordings on the lead
- Transcript, summary and next step on every call AI
- Full-text search across all transcripts AI
- Exotel, Plivo, Twilio, Tata Smartflo, MyOperator and more, or a number rented from Graciax
Priya R. · 04:12 · recordedSummarised
Routed to Sales · West · 02:47Lead created
Qualified · 01:36 · transferred to Priya R.Hot
From first yes to paid, without retyping
Move the deal across stages, send a quotation from the lead, raise the GST invoice when it is accepted, and open a ticket if support is needed after. One customer record, one timeline, no spreadsheets in between.
- Quotations and GST invoices from the deal
- Watcher agents flag stale deals and SLA misses AI
- Nightly data-quality fills from transcripts AI
- Funnels, source performance and team scorecards
Not a chatbot bolted on.
A sales team that never sleeps.
Voice agents on the phone, agents in the pipeline, a model in every transcript and a chat that already knows your business. You approve, it executes, everything is logged.
Voice AgentsA new lead arrives. Ninety seconds later, their phone rings.
The agent opens by saying it is an AI, qualifies in the lead’s language, then transfers to a named or least-loaded rep, books a callback in a real free slot, or logs and retries after four hours, then a day, up to three attempts. It answers inbound too, or answers only and never dials if your team makes its own calls. Mid-call it can leave notes, move the lead status, hand a hot lead to a named rep, and look up a Shopify order or stock. Afterwards the transcript, summary and recording sit on the lead, a WhatsApp follow-up goes out and the callback becomes a task. Runs on your own carrier or a number rented from Graciax. Up to ten agents per workspace.
AI AgentsHire an agent with one job
Describe the job in a sentence, or pick a finished one from Templates: WhatsApp Manager, Email Manager, Pipeline Watcher, Triage Desk, Reporting Analyst, Data Steward, Revenue Collector, Ad Campaign Manager. Each runs every 30 minutes, on arrival, twice daily, nightly or weekly, in Economy, Standard or Premium mode, inside a daily cap and a monthly budget.
Call intelligenceEvery call transcribed, summarised, searchable
Intent, objections and next step on every call, human or AI. Search every conversation your team has ever had.
WhatsApp InboxOne WhatsApp number for the whole team, answered by AI first
Connect your business number on any of fifteen providers (WATI, Interakt, AiSensy, Gupshup, Kaleyra, Infobip, Twilio and more) and every chat lands in a shared inbox: Mine, Unassigned, AI and Team. A WhatsApp receptionist answers new conversations within seconds from the lead record, qualifies, books and writes notes. The moment a person replies, the agent steps back on that thread. Template picker for the 24-hour window, attachments, and a live “is replying” lock so two people never answer the same customer.
SMS & EmailText or mail a lead from the CRM, or let an agent do it
Forty SMS gateways, one outbox: MSG91, Twilio, Textlocal and the DLT-registered Indian gateways. An SMS button on every lead, delivery state on the timeline, and Studio or agents can text with your approval. Email goes out from your own SMTP.
Reports & nudgesA report you open by link. A nudge that reaches a phone.
Agents and Studio write branded reports with charts, saved behind a shareable link and printable as PDF. They nudge a team member with an in-app and phone push, export leads to CSV, and draft invoices that wait for your approval.
AI StudioA chat with your whole CRM already connected
Leads, tickets, tasks, calls and transcripts, forms, invoices, team and analytics, all in context. Reads are instant. Anything that sends, spends or hires shows an approval card first. Ask it to search the web for a brief, write a report you open by link, or hire an agent in one sentence. Threads, Agents, Approvals, Context, Connections and a Run log in one place. Admins see the workspace; managers and users see their own and their team’s records.
Campaign StudioAds that learn from your pipeline
Meta Ads, Google Ads and ChatGPT Ads connected. A Campaign Manager agent checks funds and performance twice a day, judged on real CRM leads rather than platform metrics alone. Reads are free. Every budget, pause or creative change is an approval card.
AI Creatives & VideoAd creatives from a sentence
Ad creatives, social posts, posters, banners and product shots with your exact copy rendered, on Gemini, GPT Image or Grok Imagine. Start from reference images or a PDF brochure, or let Studio search the web for what your category is doing first. Brand videos up to 148 seconds render in the background on Veo.
Travel AIA proposal drafted from the brief
Drafts a travel proposal from a lead’s brief, revises inclusions and terms, looks up seasonal net rates and sources destination photos. It never sends, publishes a link, issues a voucher or takes payment without approval.
Context memoryIt knows your brand, your claims, your rules
Brand, approved claims, preferences, facts and agent briefs live in Context. Upload PDF, .docx, photos or CSV, or link Google Docs, Sheets, Drive or Dropbox. Text only, prompt-injection stripped. Attach up to 4 files or images per chat message.
GuardrailsAutonomy with a leash you hold
One model per agent, a tool ceiling, a daily credit cap and working hours. Names and phone numbers become tokens before a prompt is built. Every write is approval-gated by default, every run is logged, and Undo replays an agent’s writes in reverse. Voice agents keep a consent record, honour DNC lists, call only 8am to 9pm in the lead’s timezone and say they are an AI whenever asked. “Stop calling me” revokes instantly. A script that asks an agent to harvest an OTP, pose as a bank or the police, promise returns or deny being an AI is refused before it is saved.
Plugs into where your leads
and calls already are
Around two hundred connectors on one engine: lead sources, WhatsApp providers, SMS gateways, carriers, stores and the AI tools you use today. No new phone number to publish, no new ad account to open.
Lead sources & channels
Every enquiry lands as a lead with its source attached, deduped and ready for the agents. WhatsApp chats open in the shared inbox; SMS gets its own outbox.
Telephony & IVR
Click-to-call, IVR routing, SIM call tracking and recordings with the carrier you already pay. Voice agents run on Twilio, Exotel, Tata Smartflo, Plivo or any SIP trunk, or on a number rented from Graciax for ₹750 a month.
AI, ads & your own tools
Pick the model per thread or bring your own key. Run ads from the CRM. Or talk to your CRM from the AI you already use over MCP.
Talk to your CRM from Claude, Cursor or Claude Code.
Graciax CRM ships a first-class MCP server. Your assistant can search leads, read call transcripts, pull team KPIs, create tasks and draft travel proposals, with exactly the permissions of the person holding the key.
- One-click connector for Claude.ai. OAuth sign-in, no key to copy. Cursor and Claude Code take a single API key.
- 80+ tools across CRM and travel. Leads, calls and transcripts, tickets, tasks, invoices, forms, analytics, proposals and vouchers.
- Keys inherit the creator’s role. Admin keys see the workspace, managers their team, users their own records. Every call is audit-logged.
- Included on Pro. ₹999 a seat on Starter and Growth.
search_leads list_call_logs- Priya R. (3 open leads), Sunil M. (5), Kavita D. (4)
- Round-robin gives 4 / 4 / 3
- Assignment is a write: approval card ready
assign_lead create_taskSet up for how your industry sells
Pick the pack that matches your trade. Same modules, same AI, tuned to how your industry sells.
Travel AI
Enquiry to proposal to voucher. Travel AI drafts the proposal from the brief, looks up seasonal net rates and sources photos. Suppliers, payments and vouchers in the same flow, every send behind an approval.
Real estate AI
99acres, Housing.com and Magicbricks feed straight into the pipeline. Voice agents qualify budget and location, then book the site visit into a real free slot.
Recruitment
Candidates as leads, roles as pipelines. Forms for applications, calls with recordings and transcripts, tasks for interviews and follow-ups.
Ecommerce & D2C AI
WhatsApp Business and Meta Lead Ads in, tickets and GST invoices out. Campaign Studio ties ad spend to what actually converted.
Contracting
Site enquiries to quotations to invoices. Tasks per job, tickets for snags, tags and locations to keep crews and sites straight.
Fitness & Salon AI
Trials and appointments through the public bookings page. Messenger agents run the follow-up ladder on WhatsApp, with every send waiting for your approval.
The CRM in your rep’s pocket
Calls made from the phone’s own dialler are captured on the lead with the recording. Push alerts for new leads and approvals. One tap to call, SMS or WhatsApp. Works offline and syncs when the signal returns.
- SIM call tracking from the native dialler
- Push alerts for new leads, tasks and approvals
- Transcripts and summaries on every logged call AI
- Android on Google Play, iOS on the App Store.
Dialler call · 03:20 · recordedLogged
Task · send brochure · todayDue
9 WhatsApp follow-ups draftedApprove
Seven days free, by invite. Then one flat price
per workspace, never per seat.
Seven days free on any plan, by invite from our team. Starter ₹3,499, Growth ₹9,499 and Pro ₹18,999 a month covering five, fifteen and unlimited users, with cloud telephony and the WhatsApp Business API included, and Enterprise on custom pricing. AI runs from one prepaid wallet where one credit is one rupee, and a rented number is ₹750 a month.
See Plans & Add-onsStraight answers about Graciax CRM
Does the AI really call my leads?
Can the AI answer my WhatsApp?
Which jobs can I hire an agent for?
What can an AI agent do without asking me?
Which telephony providers work with Graciax CRM?
Can I use Claude or Cursor with my CRM data?
Is my customer data sent to the AI provider?
How is Graciax CRM priced?
Is there a mobile app?
Put an AI agent on your
pipeline this week.
Register with your invite code and the seven-day trial starts that day, no card. Or book a demo and watch a voice agent call a test lead, an agent triage your real pipeline, and Claude answer questions about your sales.